Friday 17 June 2011

Indian rums


Few people realize that the top five selling brands of rum in the world are Bacardi of Puerto Rico, Tanduay of the Philippines, Old Monk and McDowell's of India and Captain Morgan of Puerto Rico.
Old Monk 7 Rum from India
Old Monk 7 Rum is the most popular
cane spirit exported from India
Photo by Robert Burr.
What do we know of the popular rums of India? With two thirds of the world's population living in Asia, rum is the spirit of choice for hundreds of millions of consumers half a world away from the Caribbean.
Old Monk 7 Year Old Rum is a vatted Indian Rum, blended and aged for 7 years. Old Monk is said to be the third largest selling rum in the world with 7.2 million cases sold each year, and the leader in exporting Indian rum to the world.
Old Monk also has a 12 year old version. Both are dark rums with rich buttery flavor, full of molasses and caramel.

Honored the world over, Old Monk had been awarded gold medals at Monde World Selections since 1982. It is produced by Mohan Meakin, based in Mohan Nagar, Ghazibad, Uttar Pradesh.
McDowell's No. 1 Celebration Rum is the market leader within India, boasting more than 50% market share. A unique blend of the legendary McDowell's lineage, Celebration Rum has won numerous awards for superior taste.
The brand has 2 variants: No.1 Celebration Rum and No.1 Celebration Rum Dry and White, both of which are matured, distilled and blended with care using a multi-distillation process through 5 copper columns.
McDowell's Celebration Rum from IndiaLaunched in 1990 with only a hundred thousand cases, the brand is now distributing 6.6 million cases in markets across 12 countries making it the 4th largest selling rum in the world today.
Like some of the other rich, full-bodied rums of the region, McDowell's exhibits characteristics of a Jamaican-style rum aroma with a spicy note at the background. The spirit is matured for over three years in oak-wood barrels that give it a deep rich color and a pleasant smoothness.
Other rums from India include: Hercules, Old Port, Original Choice, Salsa, Island, Tiger, Golconda and Old Cascade Rum.


Continue reading on Examiner.com Popular rums of India - National rum | Examiner.com http://www.examiner.com/rum-in-national/popular-rums-of-india#ixzz1PbOCkDLD

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